About Holly

coach and analyst

structure, guidance, results

I have been working as a Professional Full Time Cycling Coach for nearly 10 years and have a passion for data driven performance.

As a coach I am keen to inspire, motivate and provide constructive guidance and support. I enjoy the different challenges of working with riders of all abilities. 


From new cyclists to elite and professional racers across road, mountain bike, track, cyclocross, ultra-racing and bikepacking.

I hold the highest British Cycling qualification, Level 3 Coach. I am also a Personal Trainer, Mountain Bike Leader, National Standards Bikeability Instructor and have many other cycling, nutrition and sports qualifications.

mentor and athlete

passion and experience

I am a mentor for British Cycling's Ignite Your Coaching Programme, supporting newly qualified cycling coaches. This has also given me experience working with GB Apprentice and GB Academy athletes.

As an athlete I have completed both nationally and internationally in Road Races, Time Trials, Sportives, Mountain Biking Cross Country and Stage Races.


This year I am taking on numerous long distance challenges both on and off road including multi-day MTB Stage Races and Bikepacking /UltraRaces.




Training Peaks

  • Level 2 Certified Coach

  • Training Peaks University


British Cycling

  • Level 3 Road Racing and Time Trial Coach

  • Level 2 Track Coach

  • Level 2 Mountain Bike Coach 

  • Level 2 Mountain Bike Leader 

  • Level 2 Club Cycling Coach 

  • Level 1 Ride Leader 

  • National Standards Cycling Instructor NSIQ 

  • Power - Understanding Cycling Performance 

  • Using Rollers in Your Coaching 

  • Fundamentals of Movement 

Premier International

  • Studio Cycling Instructor

Open University

  • Exploring Sports Coaching and Psychology


UK Coaching

  • How to Coach

  • Inspiring Positive Behaviour in Sport

personal training & nutrition

Premier International /

National Academy of Sports Medicine (NASM)

  • Certified Personal Trainer

  • Level 2 Gym Instruction

  • Level 3 Advanced Personal Training 

  • Kettlebell, ViPR and Suspended Movement Instructor

  • Nutritional Adviser

  • Advanced Nutrition for Weight Management

England Athletics

  • Leader in Running Group Fitness 

Training Expertise

  • Remote Emergency Care Level 2 Outdoor First Aid


Latest articles and events

Rapha UK Masterclass

Join me on Monday 6th April at 7.30pm on Rapha UK Instagram Live via Rapha UK


Rapha are hosting a series of 'Masterclass' sessions every Monday evening at 7.30pm covering useful topics during this difficult time.  This Monday I will be discussing with Jess Morgan from Rapha UK some simple things cyclists can be doing to stay fit and healthy and keep training with the current restrictions.

Women’s Cycling Week in France

12th – 19th September 2020

in partnership with D Best Cycling

Book your place here


This very popular camp is a wonderful opportunity to enjoy your summer fitness in a stunning location while providing a great kick-start for your autumn and winter training! Ideal for intermediate and experienced cyclists who want to take their road cycling to the next level. 


Recent media coverage

The Telegraph.png
Cycling plus.png
Coach Mag.png
OK Mag.png