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About Holly

coach and analyst

structure, guidance, results

I have been working as a Professional Full Time Cycling Coach for nearly 10 years and have a passion for data driven performance.

As a coach I am keen to inspire, motivate and provide constructive guidance and support. I enjoy the different challenges of working with riders of all abilities. 


From new cyclists to elite and professional racers across road, mountain bike, track, cyclocross, ultra-racing and bikepacking.

I hold the highest British Cycling qualification, Level 3 Coach. I am also a Personal Trainer, Mountain Bike Leader, National Standards Bikeability Instructor and have many other cycling, nutrition and sports qualifications.

mentor and athlete

passion and experience

I am a mentor for British Cycling's Ignite Your Coaching Programme, supporting newly qualified cycling coaches. This has also given me experience working with GB Apprentice and GB Academy athletes.

As an athlete I have completed both nationally and internationally in Road Races, Time Trials, Sportives, Mountain Biking Cross Country and Stage Races.


This year I am taking on numerous long distance challenges both on and off road including multi-day MTB Stage Races and Bikepacking /UltraRaces.




Training Peaks

  • Level 2 Certified Coach

  • Training Peaks University

  • Introduction to Heart Rate Variability

  • Sports Psychology for Endurance Coaches

  • Science of Endurance Hydration


British Cycling

  • Level 3 Road Racing and Time Trial Coach

  • Level 2 Track Coach

  • Level 2 Mountain Bike Coach 

  • Level 2 Mountain Bike Leader 

  • Level 2 Club Cycling Coach 

  • Level 1 Ride Leader 

  • National Standards Cycling Instructor NSIQ 

  • Power - Understanding Cycling Performance 

  • Using Rollers in Your Coaching 

  • Fundamentals of Movement 

UK Coaching

  • How to Coach

  • Inspiring Positive Behaviour in Sport

  • Menstrual Cycles and Participation

  • Coaches and Clean Sport

US Center for SafeSport

  • Recognizing and Reporting Misconduct in Sport

  • Safe Sport Training

personal training & nutrition

Premier International /

National Academy of Sports Medicine (NASM)

  • Certified Personal Trainer

  • Level 2 Gym Instruction

  • Level 3 Advanced Personal Training 

  • Kettlebell, ViPR and Suspended Movement Instructor

  • Nutritional Adviser

  • Advanced Nutrition for Weight Management

  • Studio Cycling Instructor

England Athletics

  • Leader in Running Group Fitness 

Training Expertise

  • Remote Emergency Care Level 2 Outdoor First Aid

Open University

  • Exploring Sports Coaching and Psychology

1st 4sport and Sport England

  • Mental Health Awareness for Sport and Physcial Activity

  • COVID-19 Awareness Training


Recent media coverage

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