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Holly Seear

Unlocking your true potential 

What is Performance Coaching?

stronger, faster, further 

Performance Coaching applies a scientific approach to training, taking your cycling to the next level.


Each unique coaching programme will provide you with the knowledge, training, advice and inspiration to maximise your fitness and unlock your potential. 


A professional cycling coach will analyse every detail of your cycling. This data is then used to create a unique, dynamic and personal training plan including physical training, nutrition, strength and conditioning, technique, race strategy and tactics ensuring full mental and physical preparation whatever your goal.

Making the difference

dynamically changing your 

cycling performance

Coaching packages are designed to help you optimise your training time to drive results. What makes the real difference is your coach... so why choose Holly?


Open, honest and committed to your success.

Structured goal setting, time planning and regular checkpoints to ensure you are on track to achieve.


Combining an understanding of 'you' with a scientific, data driven analysis of your cycling performance and physiology, to adapt your ongoing training plan.


With 10 years professional coaching experience working with beginners to pro riders across a range of disciplines. A passion for sport, the thrill of competition and investing in improving your physical and mental capabilities.


"I enjoy the different challenges of working with riders of all abilities...

from new cyclists to elite and professional racers across road, mountain bike, track, cyclocross, ultra-racing and bikepacking."


"As a coach I am keen to inspire, motivate and provide constructive guidance and support...

My coaching is about fully understanding you, your motivations, capabilities and aspirations before providing bespoke advice to unlock your true potential.".

How to get started

find the right coaching package for you

The first step is to identify your goals and then assess your current training and performance level.  


What is it you are working towards? Beating your own personal bests, entering your first race or event, or winning a World Tour race?

There are three levels of coaching available, each one designed to provide a structure and guidance to ensure you hit your specific performance goals.  


Top Tier unlimited coach support, analysing every single training session & optimising your performance.


High level coach support with regular contact & data analysis helping you to reach your goals.


Consultation only option, for athletes who are keen to take responsibility for their own training.

Not sure which package is right for you?

Get in touch and we can review together.


The most inspirational and effective coach I've ever used.

— Tim, MTB Stage Race Winner, Spain

Partners and Supporters

Holly holds the highest levels of both British Cycling Qualifications (Level 3) and Training Peaks Accreditations (Level 2) which requires continuous professional development and annual exam to ensure knowledge and methodology are up to date.

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